Friday, June 17th Gucci presented the Epilogue Collection, with a 12h long live-stream. “The collection, in short, is the end of the experiment I started in an attempt to use fashion as space, specifically as an experimental laboratory. And this has been my experiment”, explained Alessandro Michele himself during the streaming that has served as the presentation of this “Epilogue” collection. “Narrating it this way, presenting it this way, to the press, to the world”, added the designer, “throwing shit inside the process of creating the advertising campaign like a voyeur, I find it interesting as an element capable of dissociating the narrative from fashion and taking it beyond the shows”.
The epilogue is the final chapter of the “trilogy of love”, which started with the “An Unrepeatable Ritual” fashion show that celebrated the behind-the-scenes of a collection. Everything starts in the backstage of the fashion show, at Palazzo Sacchetti, Roma. From the entrance to the make-up room, then the setup.
The first looks revealed was a floral midi dress paired with a chain gold belt, a printed mini bag, a wide hat and sunglasses, then the second look was a faux fur monogrammed coat paired with a striped T-Shirt. The third look shot outside among the beautiful scenery was a floral shirt with a scarf neckline paired with a sweater vest and pleated skirt, which featured a geometrical print and then a pair of boots. The fourth look was a floral coat paired with yellow sneakers, denim shorts and a beanie, while the fifth look was a striped button-up shirt, a monogram printed sweater, checkered printed trousers and boho bag.
The collection is 70s inspired, from floral and optical prints to the mix and match. The monogram two-pieces set, made in different fabrics, including denim, and colourways. The collection also featured a few total pink looks, from the clothes to the accessories, but the key element remains the “flower power”, while the accessories are cartoon-inspired.