Giambattista Valli debuts with The love collection, the first capsule of bridal dresses by the homonymous designer’s house. The release will be available from September 9. The offer comes after international stars like Jessica Biel, Amal Clooney, and Charlotte Casiraghi dressed the brand on their wedding day. And today, by popular demand, the designer has finally decided to launch his first wedding dress capsule.
“They are not simple wedding dresses. They look more like dresses for special occasions, “he explained to WWD.” They are far from that institutional idea of the ‘wedding dress’. And that’s why all young customers come to me: they want something that is more like a trendy dress “.
Known for his haute couture creations, the Paris-based Roman designer has created a capsule collection of 17 bridal looks. The dresses range from shorter silhouettes to evening dresses, up to sharply tailored suits. The collection embraces the same philosophy as the Maison but in a contemporary and timeless vision of beauty.
The capsule will consist of silhouettes made to measure, blending iconic styles and original designs with refined materials and delicate details, the result of years of tests in the atelier. The capsule, complete with shoes and clutches embroidered with pearls, silk satin bows, and tulle details, will be presented to Maison’s customers through a trunk show program in collaboration with a selection of high-ranking retailers around the world. Celebrating Giambattista Valli’s savoir-faire and impeccable craftsmanship, each creation will be made to measure order.
“I think it’s very nice to be close to customers today,” concludes the designer. “I want to give them a story and an experience, I don’t just want to launch a new product on the market“.