Giambattista Valli x H&M: when the world of Haute couture meets fast fashion.

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Just two days after its pre-drop, the capsule collection Giambattista Valli Paris x H&M has already proved to be the product of a successful duo. 

The partnership between the notorious Italian designer, “stylistically naturalized” French, and the Swedish fast fashion company has premiered during the amfAR Gala in Cannes. As a matter of fact, Kendall Jenner, Chris Lee (Li Yuchun), Chiara Ferragni, H.E.R., Bianca Brandolini d’Adda and Ross Lynch appeared on the red carpet of the event wearing the most iconic pieces from the collection, accompanied by Giambattista Valli, who looked very happy and satisfied.

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« I’m enthusiastic about this collaboration:  H&M gave me the opportunity to spread my ideas of fashion and my celebration of beauty to a wider public.  The aim of the collection is sharing my dedication to beauty and being part of somebody’s “happy instants”, helping new love stories be born». With these words the designer  reaffirmed his unmistakable stylistic traits, which also appear in the capsule collection, that features tulle, fluffy volumes and bright and romantic colours.  

H&M’s Creative Advisor claimed:«We are excited to collaborate with Giambattista Valli. He is an absolute master of high fashion, with a memorable talent for silhouettes.  Being able to share his style with our clients is a dream coming true. We can’t wait to discover their reactions to this wonderful collection».

The whole collection  #Project? #GiambattistaValliXHM will be for sale from November the 7h.  At the moment, since the 25th of May, the pre-collection can be purchased on hm.com and in 12 H&M stores all over the world, among which the one in Piazza Duomo, Milan.  

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