In the women’s world, if heels had fallen by 71% in the second quarter of 2020, they are now flying with research increases of 222% and 163%. The best-selling products from January until the end of March do not even contain an activewear item. Indeed, many of the products are specific for the outdoors: from The North Face x Gucci parka to Bottega Veneta boots; from Prada bags to the same brand headbands; from mini-dresses, in this case in the version signed by Nensi Dojaka, to the fluo mules of The Attico.
In the male world, almost half of the products are sneakers. The new Yeezy 450 tops the list, including the Nike Dunk Low (hugely popular on Instagram). In the eighth position, we find the Solomons, who speak instead of the strength of gorpcore. The other half of the list is occupied by outerwear, like Brunello Cucinelli’s denim shirt. It symbolizes “a type of ‘intermediate’ clothing developed with the gradual return to offices and social occasions.” The only accessory in third place is the Prada Bucket Hat. Closing the list are Rick Owens’ Geobasket sneakers, which were released in “pop pink” as part of the designer’s S / S ’21 collection. With Owens rarely using bright colors in his collections, much less in his cult high-top sneakers, the $ 659 footwear is quickly sold out.
Brands face different economic situations, caused by slow resumption of travel or territorial restrictions. But there are signs of optimism from consumers, and we hope that the sofa and the suit, now a sad symbol of lockdown depression, will soon be just a distant memory.