Rihanna recently inaugurated with an incredible party the Fenty Beauty House, a new content creation center specially designed for TikTok users. Yes, you got it right. It is a beautiful apartment with swimming pool, full of mirrors and natural light, made especially to produce branded contents on TikTok.
According to a press release, the polyhedric popstar has launched the house project to highlight not only her beauty brand but also “creative excellence” and allow TikTok users to create content focused on beauty related to her hugely popular brand.
The Fenty Beauty TikTok account is already active since few weeks, having been created on the occasion of the launch of the last Full Front mascara of the Fenty Beauty line, and already has over 360,000 followers. Some of its videos include makeup tutorials, challenges, and celebrations of monthly “black history” anniversaries, but this is only the beginning.
The Fenty Beauty House for TikTok is collaborating with several influencers from the beauty world, including Makayla, Emmy Combs and Savannah Palacio, who have already started creating content for the brand. “We are in the first official home of Fenty Beauty TikTok,” Rihanna announced at the Los Angeles party with the famous TikTokers invited to the event. “I wanted to create a platform for the next wave of content creators,” explains the singer and, as TikTok is rapidly becoming the largest social media platform, it is not surprising that Rihanna has found a way to tap its potential and that her Fenty Beauty is taking part in the growing phenomenon of TikTok.
“I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”
In short, the unstoppable RiRi has reconfirmed her ability in knowing how to catch and reinvent cultural trends and, according to her words, the Fenty Beauty House should be conceived as a real creative center, a beautiful new space to collaborate, express, learn and build communities.