Philipp Plain is known in the last period in the fashion world for his events that leave a lot of desire to participate, always causing a lot of sensation. His latest clothes and excess are all he does, making Philippe Plain one of the hottest designers of the last period. But in this show on the occasion of Milan Fashion Week 2020, the designer has really outdone what he previously presents.
Let’s start with the name, NO LIMITS, and already here we can guess and assure you that there were no limits neither on the budget nor in the attendance at the event. The parade / party took place at the Fiera Milano City in Viale Ludovico Scarampo, and the attendance of the participants counted more than 5000 people. A stunning show for Philipp Plein, who brought the American rapper Tyga on stage to open the “dances” in a special location where a private jet, a helicopter, an off-shore boat and golden super cars fueled the adrenaline of the show, evoking a reckless life. This season’s woman and man dream big and live even bigger. The name of the Philipp Plein No Limits show is also the reference to the new fragrance officially launched on this occasion, characterized by a credit card-shaped packaging, naturally unlimited.
Coated trousers, boots up to the leg, oversized and extra long down jackets, dresses with fringes and glitter, all in shiny metallic gold, become futuristic and spectacular garments, filtered through the glamorous disc of Studio 54. The animal print winds between formal and sportswear, customizing the blazer and high-necked dresses, miniskirts and tights, up to the sequined jackets for men, worn with great safety and ease.
For the finale, Philipp Plein pays tribute to basketball legend Kobe Bryant, with an exclusive limited edition of Lakers jerseys with the number 24, announcing a donation in his memory to the Mamba & Mambacita Sports Foundation, to remember him and the daughter of 13 years Gianna, died in the helicopter crash of 26 January.
The designer once again proves to be the man with the magical touch. Presences of star systems of models, influencers, stars and icons, such as Jada Pinkett Smith, Ellen Von Unwerth, Cameron Dallas, Maye Musk and Alec Monopoly who wanted to celebrate it, becoming in turn protagonists of the show. After the parade, the location turns into a party guided by the notes of the famous American rapper and record producer Timbaland. There is nothing to say about a truly “limitless” party.