Last-minute news, Moncler unexpectedly buys Sportswear Company, the company that owns the Stone Island brand. An operation that cost 1.15 billion euros. Furthermore, following the execution, it is expected that Carlo Rivetti, Chairman and CEO of Stone Island, will join the Board of Directors of Moncler.
With this operation, united by the “beyond fashion, beyond luxury” philosophy, the two Italian brands will commit to better interpret the evolution of the new cultural codes of current generations. “I have always worked to build a strong, unique and consumer-friendly brand,” states the President and CEO of Moncler, Remo Ruffini. “Sharing the same vision with Stone Island brings us today to join forces, to write our future together”.
“This is a partnership that represents a great opportunity for the continuous development of both companies. It will certainly help Stone Island accelerate its international growth thanks to Moncler’s experience in the world of both physical and digital retail, ” affirms Rivetti. “This is also an opportunity to honor Italy in the rest of the world.”
In addition to sharing its knowledge and experience, growth in American and Asian markets, and the Direct to Consumer channel, Moncler will introduce Stone Island to its culture of sustainability.