A nomad woman, with a wild soul but always wearing a tidy dress. She prefers cities, comfortable clothes and precious details. Childhood has never really abandoned her. She reads a lot, cares about the news and loves to travel. The unicorn is her lucky animal. She knows what she wants and knows how to get it. How did Hogan manage to communicate all of this through its new shoes collection? I have no idea. But I invite you to check this brand’s new line, that has just been presente in its headquarters in Via Savona, where for the occasion they created some rooms that represent this cosmopolitan and independent woman’s journeys and experiences.
The brand called its ideal woman “urban gypsetter”, presented a collection of shoes that perfectly fit her personality and introduced her in a wonderful location that beats even the design week’s ones. A lot of design was involved even in the Spring Summer collection by Hogan. On this occasion my beloved maxiplatform H222 sneakers have been reinvented through ethnic and jacquard inspired laces. A lot of silk-made little tassels embellished by chromatic effects. Flowery denim patches are simply lovely. Iridescent colors and effects mix with metallic and rainbow elements.
Colors seem to be inspired by marshmallows but are actually much more daring. A lot of ginger, a lot of amber yellow, a lot of mint green. Among the most refined tones we find the non-color (perfectly matched) and white.
Little, delicious pieces that make you want to submerge in this elegant and sporty world. Of course the closet Hogan thought of doesn’t lack suede-made shoulder-bags decorated with sequins (I just love it!) nor sporty sandals, with laces and wedge-heeled (the heel is multicolored or wooden-made). The #hoganjourney is already trending on Instagram.