The third day at the Milan Fashion Week was full of important events. Among these I absolutely couldn’t miss the super exclusive event planned by the most famous and influential fashion blogger in the world: Chiara Ferragni.
She has more than 8 million followers on Instagram, and, lately, she even held a lecture at Harvard about the Empire she founded: The Blonde Salad’s evolution both from a financial and editorial point of view, with a particular attention given to the methods through which it’s possible to interest fans, that were fundamental to allow the development of the society.
And fans, indeed, were a lot, queuing outside “Spazio-So” in Milan , the concept store in Piazza Risorgimento, that with its 14 window glasses will host the Blonde Salad collection for a month. Shoes full of sequins, and already very popular.
I met her during the reserved event planned in the morning to meet journalists and few lucky and she was wearing a super cool sweater by Dior. Chiara has presented her collection in person, told us about her love for shoes, her idea of an outfit based on the importance of shoes.
The collection is really something more than a casual collection. Super glam, super shady, super shiny. Just like her. During the afternoon there was the official opening, during which the store was opened to the public and to fans. Who, as far as I know, have literally rushed the store! The Blonde Salad goes to the stars!