Warren Buffet had said it: “He is the person that a young person who wants to grow up must look to.” And rap mogul Jay-Z, doesn’t seem to miss a beat. The last excellent result in the palmarés? Simple, to sell champagne to the French. They will allow us the pun, but in fact, it is. It was in fact announced that the champagne cru of rap Armand De Brignac (also known as Ace of Spades) had been acquired 50% by the luxury multinational LVMH, which already owns prestigious labels such as Krug and Dom Perignon in its “wine list.”
The agreement is the result of the relationship between Jay-Z and Alexandre Arnault, son of the founder Bernand Arnault. Young people are increasingly at the center of the family business. After the acquisition of Tiffany & Co, Alexandre was put in charge of the New York brand; He was previously at the helm of Rimowa, always on behalf of the LVMH company. Jay-Z became an investor of Armand de Brignac in 2006, bringing the brand to a select clientele made up mostly of celebrities. LVMH ‘s choice to invest in Jay-Z comes shortly after deciding to suspend relations with Rihanna, putting the hiatus on its Fenty fashion line.
In the last period, the trend that binds celebrities to alcohol seems to have found new life. Jay-Z with his Armand de Brignac and Kendall Jenner with his brand of tequila 818. According to various alcoholic sources, Travis Scott has appeared for a long time to launch his drink, Cacti. But also Adam Levin, Ryan Reynolds, Sarah Jessica Parker, Cameron Diaz, Kate Hudson, Diane Keaton, Jay-Z, George Clooney, Drew Barrymore, Brad Pitt & Angelina Jolie, Justin Timberlake.