Is out the new capsule collection of menswear and accessories for Summer 2020 designed by Liam Payne x Hugo. The collection was created around the chevron pattern, inspired by the tattoo that the singer has on his right arm, that was used either as a print, embroidery, or design element on all the 14 pieces of the line. As well as the HUGO93.LP logo, dedicated to the year in which Payne was born. A collection that mix the anti-conformist style of HUGO and the sporty aesthetic of Liam. Other than the jeans slim fit by HUGO, the collection features sweaters, tracksuits, T-shirts, hoodie and underwear, that follows a black, white, blue and red palette.
“I learned a lot about my style in the last two years and I’m very grateful that I can keep designing the clothes that I would like to wear”, said Liam. “I’m showing who I am with this collection. They’re simple clothes perfect for the weekend”.
Among the accessories designed by HUGO x Liam Payne, there is a new style of sneakers characterized by an essential but bold design, where we can find the same design elements of the collection.
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My @HUGO_Official second capsule collection is finally here! When we first shot the campaign end of last year in Berlin clearly the world was very different. I wanted to share this campaign with you and hope you like it. Wishing you all love and good health and well-being at the moment. #FastForward #HUGOxLiamPayne