Icon of freedom and non-conformism, Lady Gaga is the new face of Dom Pérignon.A partnership dedicated to beauty, wonder, creativity, and inspired by the energy and was also born in the sign of solidarity.Is realized, first of all, in an advertising campaign. A true artistic experiment and view the stars, with Nick Knight, acclaimed photographer, and director, has changed the rules once again of the already seen. The duo has created a new female kingdom: the Queendom, which means “the kingdom of the queen”(and not of the king, the kingdom), and in the ending recalls the Domaine Pérignon.
It is a liquid world, fantastic, refined, Lady Gaga moves in sumptuous dresses in shades of pink, about the bottle and the glass of good champagne rosé wine Dom Pérignon. “My dream was to create an explosion of creativity and positivity. A wonderful world that exists only in the imagination of the people. Imagination is an essential part of life. It makes us dream and fuels our creativity,” said Nick Knight. A creative in his view, even with the brand Maison Margiela and Maison Valentino.
Knight created the video and the photos of the countryside with all of the next Lady Gucci ‘s aficionados. The choreographer Richard Jackson; the make-up artist Sarah Tanno; the nail artist Miho Okawara, who has created for her impressive nails in the shape of a claw; the costume designer Nicola Formichetti, the creative consultant of the Haus of Gaga. As reported by the American magazine Variety, the outfits shown are those created for the free woman’s video clips. The song is part of her album Chromatica, released in 2020.
And with Formichetti, Lady Gaga for Dom Pérignon has also designed a sculpture.Represents a veil of iridescent that wraps a Jéroboam of Dom Pérignon Rosé Vintage of 2005, which seems to rise up as if you do not feel the weight of gravity.The sculpture is produced in 110 exclusive pieces that will be available for private purchases and will be exhibited in the main locations of Dom Pérignon. Dom Pérignon will donate all profits at the Born This Way Foundation, Lady Gaga, launched in 2011 by Gaga and her mother in order to promote the well-being of the people.
The collaboration between Lady Gaga and Dom Perignon will, of course, be enclosed in a bottle: A bottle of Don Perignon Rose.In the autumn, the French fashion house will release a limited edition of the Vintage 2010 and Rosé Vintage 2006 in the exclusive box, and it will be only one of the steps of his collaboration with the “Queen” for the next two years.
In February 2021, Dom Pérignon had also collaborated with the house of Bvlgari and, in particular, the line snakes. This partnership’s outcome was an exclusive, limited edition of Dom Pérignon rosé vintage 2004 is coated with a necklace Bvlgari. The only four specimens in the world, were available on-demand in the cities of Milan, Paris, London and Tokyo.