Since Alessandro Michele entered the Gucci house, innovation is on the agenda.
The new Gucci MakeUp line is a hymn to natural, authentic, unique and even imperfect beauty.
The models chosen for this campaign are girls of particular beauty capable of transforming small defects into strengths and peculiarities. Alessandro Michele is not afraid of change and news. He is always ready to experiment and dare.
This time he did it through a new line of lipsticks . Many shades of colors with glitter details that make the lips glamorous and fleshy. The low price, € 38, makes it one of the most anticipated gifts under the Christmas tree.
An advertising campaign with an 80s flavor, fun and ironic. The message it conveys is strong and contemporary. Gucci chooses not to hide the defects but to enhance them and make them special. And when it comes to beauty, make up this is a real innovation.
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Lipsticks by @alessandro_michele are portrayed in a holiday video by @jeremyvalender with creative direction by #AlessandroMichele and art direction by @christophersimmonds. New to the lineup is the limited-edition collection of glittery lipsticks Rouge à Lèvres Lunaison, in two shades created for the holidays that reflect the @gucci’s Creative Director’s passion for true, brilliant colour. 25 * ‘Goldie Red’ is a classic red hue, while 710 ‘Fay Turquoise’ is an unexpected shade of blue intensified with a glitter formula. The lipsticks are packaged in an Art Deco-inspired patterned and etched tubes. Discover the lipsticks through link in bio. #GucciBeauty Music: Purcell – King Arthur – ACT 111, Scene 2 – What Power Art Thou, Who From Below, Hast Made Me Rise (Genius)
The lipstick line is just the first of a whole and wide collection planned by Gucci for its new Beauty sector.
Gucci lipsticks are little jewels to always carry, their design is elegant, simple and clean. We just have to discover all its nuances and choose the best one for us.
Scroll the gallery to see the new campaign: