Dyson inaugurates its first Italian Demo Store in Piazza Gae Aulenti, Milan: more than 180 square meters dedicated to Dyson’s technology, where the customers can try out first hand their products. Like the dirt dispenser which allow you to test the efficiency of the famous no strings hoover; or see in action the new Dyson Corrale that perfectly wraps up the hair and curl them thanks to the heat their new heat technology that doesn’t damage the hair.
But what we’re really excited about it’s the new Beauty Lab: a beauty salon place inside the store with two styling stations where the Hair Stylist Dyson, based on the characteristics of your hair type and requests, can give the client a personalized advice and styling service. But, if you prefer to do things on your own, a different station is equipped with different Dyson Personal Care products, like Dyson Supersonic Hairdryer, the Dyson Airwrap styler or the Dyson Corrale Hair-straightener.
As you can see the real protagonist here is the hair-care: from quick advice to the treatment, from tips to maintain your natural beauty to which product will work better for you. The Dyson Demo Store wants to show to the customers what air quality or hair care truly is, and demonstrate it with specific Dyson products created to give you the best technologies and experience.
Dyson makes things even easier for its clients and creates a dedicated booking service on their service, just click on the section Beauty Lab. You can also personalize your case when you purchase a Personal Care product and engrave your initials, this service is perfect especially if you want to make your gifts even more special!