Brooks Brothers, the iconic menswear worn by the Presidents of the United States, has just filed for bankruptcy due to the economic crisis post-COVID-19. Founded in 1818, Brooks Brothers was already struggling for the past few years because the customers are now more interested in a casual and sporty style. The company was acquired in 2001 by Claudio Del Vecchio and after various trials of relaunching the brand, the company has filed for bankruptcy protection and closed 51 stores all over the United States.
Brooks Brothers have deep roots into the American culture and have been worn but almost all the Presidents of the United States, from Abraham Lincoln to Barack Obama and Donald Trump.
Brooks Brothers have deep roots into the American culture and have been worn but almost all the Presidents of the United States, from Abraham Lincoln to Barack Obama and Donald Trump.
The shirts and suits have also been work by celebrities such as Clark Gable, Andy Warhol and Stephen Colbert, and has been considered for decades a synonymous of professional and classic wear for the American man. In the press release after communicating the news, Brooks Brothers announced that they want to sell the company in the next few months, and hopes that the new owner will align and follow with the values of the brand.
