BENETTON LAUNCHES A NEW SNEAKERS COLLECTION

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Benetton announced a collaboration with UBC – United Brands Company S.p.A. the leader company for the sneaker’s production, for the launch of a new collection of sneakers for men, women and kids designed by United Colors of Benetton. For Benetton is their first-ever sneakers collection and will be featured in their Spring/Summer 2021 line.

The brand founded in 1965 at Ponzano Veneto, near Treviso, by the brothers Luciano, Gilberto, Giuliana e Carlo Benetton, has now a wide range of stores all over the world (around 5000). UBC-United Brands Company S.p.A. is a company specialized in the development, production and distribution of sneakers lines for brands such as Roberto Cavalli Sport, Sergio Tacchini, Trussardi, Gas e Carrera, throughout an international network of 38 countries on a global scale. The first sneakers collection of Benetton will be sold both in department stores, specialized stores and online retailers

We can’t forget about the commitment of the Benetton’s family during the COVID-19 pandemic, which helped many hospitals all around Italy.


The brand founded in 1965 at Ponzano Veneto, near Treviso, by the brothers Luciano, Gilberto, Giuliana e Carlo Benetton, has now a wide range of stores all over the world (around 5000). UBC-United Brands Company S.p.A. is a company specialized in the development, production and distribution of sneakers lines for brands such as Roberto Cavalli Sport, Sergio Tacchini, Trussardi, Gas e Carrera, throughout an international network of 38 countries on a global scale. The first sneakers collection of Benetton will be sold both in department stores, specialized stores and online retailers

We can’t forget about the commitment of the Benetton’s family during the COVID-19 pandemic, which helped many hospitals all around Italy.

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