What is a golden gorilla doing in Milan in Piazza Gae Aulenti until October 13th? It is simply the new protagonist of the pop-up store dedicated to the Beauty world of the Maison Armani, where it will be possible to book a make-up session and discover many new things like the lipstick by Armani Beauty.
All the design of the Armani Box Milano is inspired by the world of cinema, which has always been linked to the fashion house, and that’s how we come to the gorilla present them and reproduced in life size by the artist Marcantonio Malerba. The work is inspired by Uri, the black resin gorilla from a movie set, which King George received as a gift and which he still has at home.
The inside of the Box also has the cinema world as its main theme, in fact the make-up stations have been built like those of a real backstage and in the control room complete with screen tests it is possible to create one’s own self-portrait and video to be preserved, published and share online. It will also be possible to discover and try exclusive products such as the new shade Uri #405 of the iconic Lip Maestro or try the latest addition to the Armani lipstick collection: Rouge d’Armani Matte.
The brand celebrated its opening with an event attended by various well-known personalities including Greta Ferro, model and actress, as well as face of the line.