It was 1800 when the first fashion shows were held in Paris.
New York waited for the beginning of the ‘900 to propose its clothes.
With the new millennium, fashion has sped up, commercialized, globalized to the point of requiring a change with a capital C. We have noticed how this change has been implemented for a couple of years.
But let’s dwell on the latest fashion shows to realize how the concept of fashion shows has come closer and closer to that of shows, concerts and performances.
Spectators are not content to see beautiful models walking on the catwalks wearing dream clothes, they want something more. They want to be amazed. They want to have fun. They want news.
The game is soon done.
The big maisons have thus begun to offer more and more dynamic, interactive, spectacular catwalks. The scenographers together with the designers have created memorable defilè. The models have paraded in the most disparate places, from the roofs of houses, to planes, to McDonald’s.
Well yes! At Paris Man’s Fashion Week the creative director of Vetements , Demna Gvasalia, used a McDonald’s restaurant as a catwalk.
Provocation or innovation? It matters little, what interests us is how fashion adapts to the needs of consumers and how they can become a source of inspiration for the great machine of the fashion business.
Rihanna chose to make a show-event for her Savage X Fenty lingerie collection. A succession of singers, models, performers. To open the dances was the same Riri, followed by Gigi Hadid, Cara Delevigne, Halsey, Paloma Elsesser and many others. A hymn to inclusiveness, to differences, to women, to self-confidence.
Issey Miyake showed a unique fashion show in Paris. The models danced, went skateboarding, were dressed in clothes dropped from above, turned like spins on the catwalk. A fun show, exciting made of colors and euphoria.
T fashion show changes, as fashion, styles, clothes and designers change.
The fashion show adapts to the new world, new buyers, new designers.
The fashion show cannot remain an unaltered concept in a world, that of fashion, so prone to change.