My name is Maria Vittoria Cusumano, I’m an entrepreneur and the founder of MVC Magazine. I was born in Bonn, Germany on the 16th of December 1991, my career in the fashion industry started from a very young age: in 2016 I founded the blog The Scent of Woman, that later became MVC magazine. In a short amount of time, the magazine was able to achieve important results and quickly became one of the most successful fashion blogs at the moment.
Just before I was about to graduate from La Sapienza University in Rome in Law, I founded the MVC Brand: a concept, a magazine and one of the few agencies in Italy specialized in content and customized influencer marketing.
Thanks to my hard work in the industry, in September 2019 I was appointed Ambassador of Komen Italia. My role is to promote their projects through my social media channels and raise awareness for women under 30 in the field of prevention. In partnership with Komen Italia, I held a meeting at the Luiss Business School on the 13th of January 2020, to explain the value of one-to-one communication when organizing a charity campaign.
I recently obtained a master’s degree in Forensic Genetics, one of my biggest passions, at the Tor Vergata University in Rome.
I’m currently based in New York, where I recently moved due to various projects and to attend a course at the FIT NYC University. I’m always in touch with my Italian roots and I continue to work supported by my Italian team.
During the Covid 19 emergency, I took part in several Crowdfunding Campaigns in Italy, including one with Luiss Future Maker in support of the Italian Red Cross and one in collaboration with La Sapienza University and the Sapienza Foundation, to support the Policlinico Umberto I and the Sant’Andrea Hospital.
I also joined the United to Stop the Virus #IosonoRoma Campaign in partnership with Vanity Fair. The campaign promoted a message of solidarity and a reminder to remain united during these difficult times for Italy and the whole world. While to raise awareness among young people and encourage to stay at home during the Covid 19 pandemic, I joined the National Campaign, launched by the Ministry of Youth Policies and Sports, #distantimauniti.
With time and experience, I understood what my real secret is: I know what I want. I put determination, passion and sacrifice in everything I do and these are the key elements of my success, as a woman and as an entrepreneur.