What is Abiby ? It is an online shopping startup dedicated to makeup and skin care launched in January 2018. The founders are two young Italians: Mario Parteli, formerly the managing director of Facile.it and one of the 100 young leaders of the future according to Forbes Italia in 2019 and Luca Della Croce cross border country manager for e-commerce Lazada of the Alibaba group.
How does Abiby work? On the web site you can order beauty boxes with mysterious contents, the value of the products inside them is around €90 but the box can be yours for just €24.90. It is also possible to make monthly passes in order to receive a different beauty box at home every 30 days. Inside you will find body and face creams, hair care treatments, makeup items and accessories. Each time it will be a discovery!
Abiby’s goal is to always find new products by offering emerging brands from all over the world. The ever-changing content allows the founders to collaborate with great brands in the sector and to those who use them to try top brands from all over the world every month. The contents of the box is never revealed, the expectation and taste of discovery is the winning weapon of Abiby.
Not knowing the products hidden in the beauty box creates a kind of pleasant addiction which then becomes trepidation the moment it is about to arrive. And then do not underestimate the fact that the skin care and make up articles are among the most prestigious out there.
Why the name Abiby? Mario Parteli states that: “We were inspired by the Arabic word” habibi “which means” my love “in fact our desire is precisely to make our customers fall in love with new brands and products”.