Supreme is a skateboard and apparel brand founded in New York in April 1994 by James Jebbia. The brand looks at the skateboard, hip-hop and punk rock culture, but today is closer to the young streetwear culture. Supreme not only produce clothes and accessories but also skateboards that are collected like work of arts.
- Supreme produce editorials exclusively for Japan. James Jebbia joined forces with his friend Ken Omura in 1998 when realized that Supreme was becoming very popular in Japan.
- There are only ten stores all over the world: New York, London, Paris, Los Angeles, 3 in Tokyo, Nagoya, Osaka and Fukuoka.
- The iconic red box logo is a homage to the works of Barbara Kruger.
- James Jebbia doesn’t own the rights of the Supreme Brand in Europe.
- The opening of the first Supreme Store cost $12.000.
- At the moment of the opening of the first Supreme Store, James Jebbia was working for Stüssy.
- The Supreme drops happen every Thursday, both online and in-store.
8. The font of the logo is Futura Heavy Oblique.
9. The entrance of the first Supreme Store in New York was wide enough to allow access with the skateboard.
10. The contemporary art curator Neville Wakefield helped with many Supreme collaborations, including the ones with Murakami, Christopher Wool, Richard Prince and Marilyn Minte.