The story of the German brand Adidas, start in 1924 when Adolf Dassler, son of the shoemaker Christoph Von Wilhelm Dassler, he started producing football sneakers in his mother, Pauline, laundromat in Herzogenaurach. When in 1948, Adolf founded the brand, he combined the first letter of his name and surname.
- The world recognizes the three stripes as the trademark for Adidas now, but the stripes were not Dassler’s until 1951 when he purchased them from the Finnish shoe brand Karhu. Smit wrote that two stripes were used back at Gebrüder Dassler, so they were out, and four stripes seemed “too busy.” The story goes that Karhu sold the trademark to Adidas for two bottles of whiskey and €1600.
- The brand had to satisfy the requests of the German football team, that came to the company in the 1960s because they wanted shoes for their players to wear in the showers and in changing rooms so that they could be protected from the gross things that grow in those places. After a few design changes, what the world knows as the Adilette was released in 1972.
- The sneakers released during the end of 80s and 90s were not able to support the impact of the popular Air Jordan. They almost risked bankruptcy but recovered in the following years.
- Tennis star Stan Smith made sales soar when he signed on and got a silhouette named after him, which was a turning point for the brand. In 2014 was revisited as a remake with the Adidas Haillet. Up to this day, 50 million pairs have been sold all over the world.
- The brand took its first steps into the world of apparel with the Franz Beckenbauer tracksuit, named after the legendary German footballer. According to recent sales reports, the company’s athletic apparel division made close to $2 billion in the first quarter of 2016.
6. In 2013, the British football player David Beckham signed a lifetime deal worth $160.8 million with the brand, which was unheard of at the time.
7. The first Adidas shoes had a heel that made them more appropriate for sports fields.
8. At the 1962 Olympics in Rome, three-quarters of the athletes were wearing Adidas shoes.
9. Today the Adidas logo is composed of three parallel stripes that symbolize a mountain that the goals and challenges that we have to face every day.
10. After working together for years at the family company called Gebrüder Dassler, Adi Dassler and his older brother Rudolf began to bump heads. They split the company and its assets and, in the late 1940s, formed two separate companies: Adidas and Puma. The feud carried on for decades, up until a symbolic soccer game in 2009.