A new fashion house is ready to land on the cosmetics market. This is the Roman Maison Valentino. But still no spoilers, no previews. We can only extrapolate the Valentino Beauty Instagram profile that the V will be a concept of vision, vibrations, liveliness, and Valentino.
Valentino Beauty will reflect the spirit and vision of the Maison’s creative director, Pierpaolo Piccioli, with an inclusive and ecological make-up line. Upon its release, the line will feature 40 foundations, 50 lipsticks, and various eye products. “Piccioli expresses his vision of beauty in this collection, bringing his inclusive aesthetic in which emotions, dreams, and individuality are essential. Valentino Beauty is human beauty, a couture make-up open to all sexes, ages and cultures“. This is what we read in a note from the Maison cited by Business Of Fashion. The complete collection will be unveiled on May 31, with a pop-up store from Selfridges, UK, ahead of its worldwide launch in August 2021. In Italy, it will be available from September.
The Maison has had a line of fragrances for many years, launched in 1978, and had never marketed cosmetics. Valentino Beauty represents a high-quality make-up dedicated to all genres, ages, and cultures. Recurring points and in line with the values of inclusiveness and diversity always expressed by the brand, which proposes a model of beauty that goes beyond gender and embraces that of diversity, far from stereotypes. For this reason, 40 shades of the foundation have been designed for each type of complexion, from lightest to darkest.
A lot of attention is then paid to the environment. Palettes and lipsticks will in fact be refillable, in order to minimize waste in a modern ecological perspective. Designed in refillable cases, the products encourage users to mix and match to suit their tastes.
