Living Room Cup. This is the name of the initiative designed by Nike to continue making sport a daily habit even at home. This is a series of digital trainings that offer a new space to compete against Nike professional athletes through weekly fitness challenges. The first challenge, a workout dedicated to the abs and led by Cristiano Ronaldo, was shared yesterday through his Instagram account, immediately replicated by the Italian basketball player Marco Belinelli. Ronaldo gave his followers a week to beat his best result, after which he will pass the baton to another athlete for a new challenge. The result to beat? In 45 seconds he had to make 142 core crushed.
Participants in these challenges can share their results on their Instagram profiles using the hashtags #playinside and #thelivingroomcup, while dedicated training to train to be ready for the challenge, are made available on the Nike Training Club app, which offers more than 190 guided and free workouts.
The Living Room Cup is another example of Nike’s proposals to support all athletes in their indoor wellness journey.