The Super Bowl can be considered at the top of the ranking of the most-watched sports broadcasts in the world. Its success is also given thanks to the legendary shows of the intervals. How can we forget last year’s one with Shakira, JLo, and her daughter Emme?
This year an estimated 100 million viewers tuned in on February 7 to see The Weeknd’s performance at Raymond James Stadium in Tampa, Florida. It is also to see the NFL championship game between the Tampa Bay Buccaneers and the Kansas City Chiefs.
With a Givenchy look by Matthew M Williams, The Weeknd (whose real name is Abel Tesfaye) ended up representing the new chapter of the French fashion house that has just turned 69. “Abel and his team had an obvious idea of what they wanted the costumes to look like,” Williams explained. “Dressing a musician means playing the character while remaining faithful to your vision of the brand. And I find it fascinating to seek that balance. After a few phone calls, we immediately realized that we were going to create his signature 70s look in a Givenchy version.”
Her look includes two tailored jackets: one “sharply constructed” in red wool and another in a tailored version for the finish, embroidered with thousands of ruby crystals. “There were four magical embroiderers in the atelier who worked on the invoice,” continues Williams. “They placed the crystals one by one, making sure that the overall effect would be to capture the light for the big night.” The process took a total of 250 working hours in total. To complete the outfit, two-tone shoes, a thin tie, a belt with a G buckle and black leather gloves.
Designing the costumes for the Super Bowl show is a significant milestone in Williams’ career in fashion. This began with a summer internship at her football manager’s clothing brand in Pismo Beach, California. Then, he worked for Lady Gaga and Kanye West before founding his own brand Alyx and eventually arriving at Givenchy. “The Super Bowl is such an incredible platform. For sport, but also art, music, and fashion, “says Williams.” As a designer, the most exciting thing will be to see the audience’s reactions to the halftime show. ”