Creating fragrances that can make your mind travel. This has been the intuition that prompted French designer Christian Louboutin to launch this November, a collection of fragrances called Loubiworld. Each of the seven perfumes is inspired by a different culture, experience or place that have somehow left its mark on the designer’s memories. “These seven fragrances are also inspired by imaginary worlds and are able to erase forever the boundary between reality and imagination,” Louboutin told Allure, “they are a real collection, in the sense that in their being unique they do not overlap one with the other”.
But there is more… The fragrances are truly special because they are not only contained in special vials in red lacquer with a sculpture lid that makes each perfume unique, they are also genderless. The choice is open, everyone may recognize themselves in one of seven different compositions: from light, floral and fruity, to rich, oriental and spicy. The variety among the fragrances is very wide. Creating perfumes was not so different from designing shoes, the designer explained to W Magazine, “There are actually many similarities, beginning with the passion and attention to detail I put into it. I create collections for people to feel beautiful or handsome, confident, empowered. And of course, my fragrances and fashion are similar in that they are born from inspirations in my mind, my imagination”. The 7 fragrances come along with drawings by Hélène Tran, an illustrator, close friend of Christian Louboutin.
The 7 eau de parfum of Loubiworld collection are available only in a 90 ml size at 260 euro, at “Rinascente” in Milan and Rome, and online on Luisaviaroma.com.