We see that lately more and more men are thinking about their body, face and hands care. Foundation, concealer, eyeliner: more and more men wear makeup as a form of self confidence and to reveal their personality. Revealing one’s beauty does not call into question the value of masculinity, the storytelling that revolves around the world of cosmetics has more and more to do with concepts of trust, self-realization, inclusiveness. For some it is an art form, see singers Achille Lauro and Harry Styles, or for actors like Ezra Miller and Billy Porter.
The morning routine has evolved and, together with shampoo and after shave, eye contours have been added as well as uniform bases that eliminate imperfections. Sharing is the basis of the new Wycon Cosmetics make-up collection.
Genderless, designed for him and her. A line that cancels the concept of male and female. Warm nuances and formulas enriched with moisturizing agents, to products capable of giving a fresh and luminous finish and highlighting individual charm and personality. The Wycon Cosmetics line includes a regenerating primer with an extra-light formula, foundation with a fluid and uniform texture, concealers with a matte finish, blush with an ultra-liquid formula for a natural effect and illuminating powders for a skin with a sunkissed effect. For the eyes there are liquid eyeshadows, high precision eyeliner, brow pen and a volumizing mascara; while lip pencil and lipsticks for the lips include the whole range of colors from natural to bright reds.