Louis Vuitton founded the homonymous brand in 1854 after working as an apprentice in Paris for two years. This is how the story of the iconic French brand started, and today Nicolas Ghesquière, creative director of the womenswear line, celebrate this date with a capsule collection ‘Since 1854’. The collection features the new monogram jacquard motif, designed by him that includes the important date. The campaign expresses contemporary freedom and the genuine pleasure of clothing. Among the celebrity friends, beloved models, astonishing artists, and athletes are Léa Seydoux, Akon Changkou, Sora Choi, Dina Asher-Smith, Noémie Merlant, and Lous and the Yakuza.
The new motif is featured on some of the most iconic bags of the brand like the Neverfull, la Speedy, la Sac Plat and la Petit Noé, as well as on boots, slides, espadrilles, sandals, hats and scarfs. The Louis Vuitton Since 1854 collection is available in every boutique of the brand and online at louisvuitton.com.