After making the view record with the virtual show with a voyeuristic touch in September during Milan Fashion Week, Prada once again attracts the spotlight of the fashion system. In these hours the new advertising campaign for spring / summer 2021 has been unveiled, the first born under the creative co-direction Miuccia Prada and Raf Simons. In full Prada style, the campaign is a mix of minimalism and eccentricity. The dialogue established with the viewer also continues, who returns to ask questions regarding the relationship between man, nature and technology. “Is the future a romantic idea for you?”; “Does the word ‘cloud’ make you think of data or the sky?” or “Is nature out there or inside of you?”
Creative mind is Ferdinando Verderi. But it’s not the photographer who shoots. The images are immortalized by hundreds of lenses that rotate 360 ° around the models and models. Thus there is a multitude of points of view and a multiplicity of looks to create a perfect union between technology and man. The latter seems to be the main protagonist of the communication strategy implemented by Miuccia Prada in the new 1920s.