TEATRO ALLA SCALA ONLINE POWERED BY GOOGLE ARTS & CULTURE

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Teatro Alla Scala and Google Arts & Culture collaborated for an amazing project. It’s now possible to navigate 259 hundred digitalized images from the theatre’s archive, browse the first pamphlet of Nabucco by Giuseppe Verdi, immerse yourself in the set designs created by artists such as David Hockney and Giorgio De Chirico, or admire the beautiful performance’s costumes.

For this project, Google used for the first time on the costumes the Art Camera (a high-resolution camera, between 6 to 12 billions pixels) that is usually used for photographing paintings. This created some difficulties due to exposure times: the object had to stay completely still for a long time, which is not always easy with light materials”, share the Head of Press of the Teatro alla Scala, Paolo Besana

In the online experience, you can walk through the theatre thanks to the Street View, discover what it feels like to be on the stage or take a look at the lab, where the artisans create the set designs and hundreds of costumes designs every year, where you can find creations by fashion designers such as Gianni Versace and Yves Saint Laurent.

For this project, Google used for the first time on the costumes the Art Camera (a high-resolution camera, between 6 to 12 billions pixels) that is usually used for photographing paintings. This created some difficulties due to exposure times: the object had to stay completely still for a long time, which is not always easy with light materials”, share the Head of Press of the Teatro alla Scala, Paolo Besana

In the online experience, you can walk through the theatre thanks to the Street View, discover what it feels like to be on the stage or take a look at the lab, where the artisans create the set designs and hundreds of costumes designs every year, where you can find creations by fashion designers such as Gianni Versace and Yves Saint Laurent.

For this project, Google used for the first time on the costumes the Art Camera (a high-resolution camera, between 6 to 12 billions pixels) that is usually used for photographing paintings. This created some difficulties due to exposure times: the object had to stay completely still for a long time, which is not always easy with light materials”, share the Head of Press of the Teatro alla Scala, Paolo Besana

In the online experience, you can walk through the theatre thanks to the Street View, discover what it feels like to be on the stage or take a look at the lab, where the artisans create the set designs and hundreds of costumes designs every year, where you can find creations by fashion designers such as Gianni Versace and Yves Saint Laurent.

 

Recently, the theatre agreed with RAI to make available on Rai5 and the platform RaiPlay some of the most important events of the last twenty years and opened, available for everyone, virtual visits at the Museo Teatrale, and the possibility to access the historic catalogue of the stages from 1778 until 1920.

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