During the 90s, the minimal Japanese style (soft lines and black and white colours), was on-trend. Then the jeans arrived, that completely changed the rules. The famous Levi’s 501 quickly became a cult piece, and it was impossible to find someone who didn’t own a pair. So in the 90s, Levi’s released a special edition of the 501 styles from 1966, available exclusively in Japan. Last year they sold a second release with limited availability of only 100 pair to celebrate the opening of Levi’s® store in Harajuku, Tokyo. Today, Levi’s® Vintage Clothing announced a new reissue of the 501® version Japan: the Levi’s Vintage Clothing 501 Japan Jeans. The jeans are realized with a special Japanese Denim, and every single detail, from the patch on the back pocket to the red tab, to the label, will be in Japanese. The 501® Shrink-to-Fit™ fabric used for the Levi’s® Vintage Clothing collection, will be exclusively imported from Japan.
The Levi’s Vintage Clothing 501 Japan Jean is now available online as a limited edition on the Levi’s Vintage Clothing website.
On Levi’s website, is also available the collection Levi’s Wellthread, realized in cotton hemp, an innovative fibre obtained from hemp and used by the brand for the first a couple of years ago, that brought to life a sustainable collection of jeans and clothing.