SNEAKERS GUMMY PUMA X HARIBO

The candy maker Haribo has been seen collaborating with PUMA to realize a collection of two-shoes-style sweet and “rubbery“. Composed by the new versions of Street Rider and AC-Pro, it offers Haribo x PUMA paying homage to two of the candy the most popular Haribo (the Happy Cherries and Goldbears) with a shoe that represents each delicacy.

The first is the Street Rider, who celebrates the Happy Cherries. The pair’s most colorful duo boasts a mesh upper and synthetic material with a graphic gradient that goes from bright red on the forefoot to lime green on the heel. The eyelet whites, the lace, and stripes are shaped to provide extra details, while the embellishments “window on the” add tone sprinkles of red and yellow to the mix. Languages co-branded coated in gold and printed with a bear Haribo color, while the insoles feature a print of repeated cherries. The midsoles white with the logo Happy Cherries complete the look of the shoe.

The CA model Pro offers instead a more attenuated. It is designed to pay homage to the Goldbears, as indicated by the logo on the side heel and the PUMA wording in a font Haribo on the tongue. The gold trim metallic strip Formstrip white and golden details merged together in the tab, too, with a golden heel.

For a little bit of sugar more, every pair is supplied with a label inspired by the gummy bears and it is packed in a special box.