Rouge Hermès. The new lipsticks from the French fashion house.

3 mins read

The fashion house Hermès is preparing to embark on a new journey into the world of beauty, an unexplored land for the French fashion house that has never owned a make up line. This path will begin with Rouge Hermès, this is the name of the 24 lipsticks line that will be available from March.

The colors will range from nude to purple, passing through red to a very bright orange, are made in Italy and will convey that feeling of being timeless, perfect on any occasion, like the brand to which they belong. The lipstick, at the price of $ 67, will be refillable and each refill will cost $ 42 and perhaps this is one of the most inviting features about this product, through which it will be able to differentiate itself in the world of high end beauty. As for the textures, there will be two: the mat one, inspired by Hermès suede, and one satin, to imitate the glow of the calfskin of the Kelly bag. The packaging is elegant and luxurious, characterized by white, red, light blue, old pink, mustard yellow and greenish color blocks selected from 900 leather shades and 75,000 silk samples of the company.

Furthermore, the name of the lipstick line is not causal, in fact it takes up Rouge Hèrmes, a perfume launched in 2000. This line will be followed by new entries every six months always in the context of cosmetics, including foundation, eyeshadows and blush. The lipsticks will be available in some Hermès boutiques, on the website and from some retailers including Saks Fifth Avenue and Bergdorf Goodman.

If ever like us you dreamed of owning a Hermès object but the price of the products has always made you desist from buying them, this could be the right opportunity to own a small accessory from the world of Hermès, word of Agnès de Villers, director of the Beauté division of Hermès, who told WSJ: “Its success will consist in the fact that our customers will immediately feel that Rouge Hermès is more than a lipstick, it is a Hermès object in itself”. We are looking forward to it.

Previous Story


Next Story

Why do luxury brands destroy their products?

Latest from Beauty-eng