After the announcement of the Camera Nazionale della Moda Italiana that the Milan Fashion Week will go digital, is now decided by the Fédération de la Haute Couture et de la Mode that the Paris Fashion Week will have their digital edition. It will take place from the 9th to the 13th of July, so for the first time, it will anticipate the Milan Fashion Week. But these are not the only changes in place, the Paris edition will showcase only the Spring/Summer 2021 Menswear collections, and it’s still unknown when the Couture collections will be showcased.
“This event will be structured around a dedicated platform. The principle of the official calendar is maintained. Each House will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks. […] This event, intended for professionals, will be made available to a wide audience“.
Just like for Milan, Paris made available a series of virtual showrooms, including SPHERE, the Paris Fashion Week showroom dedicated to emerging brands. Of course, we will miss the backstage videos of the fashion shows, especially if they’re like the one of Kim Kardashian West at the Balmain Fashion Show.