Lately, many brands tried to get their followers attention on social media throughout pictures, videos, amateur posts and much more, but someone pushed things forward.
Once again, Vetements showed their non-conformist approach to fashion by opening up a new Instagram account without any censorship: VETEMENTS UNCENSORED. What this account or the content of it are about it’s still a mystery. For now, we know that is private and the few lines contained in their bio says “What you are about to witness will disturb you. Even shock you. There is a dark side of humanity the censors won’t let you see… but we will“. The “banned to minors” emoji suggest that the content will probably be explicit.
The lunch of the account has been announced by two posts posted by the Vetements’s official page, founded in 2014 by the designer Demna Gvasalia. In the first post, they sponsor the new profile, with the caption specify “BY REQUEST ONLY”; the second post shows some black and pink Vetements’s condoms and a caption that gives the instructions on how to sign up to access the page, “WE WILL ACCEPT YOUR REQUESTS SOON – AFTER THAT THE ACCESS TO @vetements_uncensored WILL BE CLOSED AND NO NEW REQUESTS WILL BE ACCEPTED FOR INDEFINITE PERIOD OF TIME” adding “Tag @vetements_uncensored on your posts to get featured. YOU MUST REQUEST NOW IF YOU’RE WILLING TO ENTER.” Curious?