With its 4 flagship stores located in London, Tokyo, New York, Los Angeles, Palace is a genuine niche brand that has driven all streetwear lovers crazy.
Palace Skateboards (or Palace) is a skate clothing brand born in London in 2009. Its founder is Lucien Clark, a famous professional skater. He soon decides to give up his sponsors to form his own crew with other skaters.
Maintaining its British flare and solid stylistic consistency, in just 10 years, the brand has literally exploded. It can boast respectable competitors such as Supreme, Stussy, and BAPE.
Palace crew members share a passion for the underground and glitches. Called ” Palace Waywards Boys Choir “, their productions were skateboards sold exclusively in London, but worldwide success came thanks to the group of fan partners, and supporters who wearing their pieces increased the hype around the brand.
No fashion expert or designer, no marketing department, and no PR. Palace is produced and distributed by the same people who want to wear it and their friends.
The brand focuses on skate clothing and the influence of pop culture, along with VHS-style clothing advertisements. Their stylistic line is similar to 90s London, consisting of rave parties, psychedelic graphics, and brightly colored suits.
Palace products are highly appreciated and desired, so it is almost always impossible to find them. New products are published every Friday morning, available online or in their 4 stores in the world.
Very important are also the numerous collaborations, well studied and never trivial, which have allowed the spread of the brand literally everywhere and “dressed” to anyone: on the Wimbledon tennis courts thanks to the collaboration with Adidas, as well as in the world of luxury with the capsule collection together with Polo Ralph Lauren, and also Reebok Classic, Umbro and Kickers Kick Hi. A rare case of a self-made brand born like many for a small subculture but then became the object of everyone’s desire.
