Milan, a volcano of ideas, things to do, things to see and among them could not escape what happened in the Galleria Vittorio Emanuele II.
Two fundamental elements for this performance: the genius of Vanessa Beecroft and the desire to communicate by Remo Ruffini .
An encounter between artists that has generated something new and innovative.
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Vanessa Beecroft, VB87. Captured in the Galleria Vittorio Emanuele II, Milan. Models and dancers in archive pieces as the subjects of a living picture that taps into the artist’s memory of Moncler. The public art performance celebrated the launch of Moncler House of Genius. _ #MONCLERGENIUS #VanessaBeecroft @vbuntitled
The ancient and classic Galleria Vittorio Emanuele II in Milan turned into a catwalk, a stage for an evening where we saw models and dancers perform. Only wearing a vintage Moncler jacket dusted off by the archive of the brand.A strong and indelible image, a clear and communicative message. Vanessa Beecroft showed off her idea of humanity, with all its differences, with all its colors, with all its forms.
A performance to inaugurate the temporary concept store that will remain open until the beginning of 2020, like the two stores in Tokyo and Paris.
The Moncler Genius project is closer to the world of art than to classic clothing. In fact, the stores are real galleries in which to admire the clothes on display. A courageous choice in a digitalized and fast world, but Moncler focuses on quality and uniqueness and these are always winning moves.
We just have to wait for 2020 to see how Remo Ruffini will amaze us.