The Italian brand (with French roots) Moncler signed an exclusive licence contract with the French fragrance and beauty group Interparfums, on a global scale, for the launch of its first fragrance line that should debut in 2022. The license will be valid until the 31st of December 2026, with the possibility of renewing it for another 5 years. According to the contract, Interparfums will create and produce fragrances and correlated products, as well a distribute them in every Moncler store, department stores and duty-free shops.
The outwear brand Moncler was founded in France, at Monestier-de-Clermont, Grenoble, in 1952, but today is based in Italy after being acquired in 2003 by Remo Ruffini, which is still the Chairman, AD and main stockholder.
Founded by Philippe Benacin and Jean Madar in 1982, Interparfums develops, produce and distribute high-quality fragrances and beauty products, for brands such as Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, Montblanc, Paul Smith, Repetto, S.T. Dupont and Van Cleef & Arpels, as well as owning fragrances by Lanvin and Maison Rochas.
Remo Ruffini, Chairman and CEO of Moncler SpA, says that Interparfums “is the ideal partner to develop a fragrance aligned to the DNA and identity of Moncler, thanks to its strong expertise and creativity.” Ruffini adds “the launch of Moncler’s first fragrance line is coherent with our strategy of expanding our brand which will allow our costumers to engage even more with the brand’s experience”.
A unique experience that Moncler showed to their guests in February during the Milan Fashion Week. Following their message “One House, Different Voices” the brand created 12 installations that gave a voice to 12 different creatives, and their fashion show hosted more than 4000 guests.