Milan, Los Angeles. Tradition, pop. Sea bag, but leather made. These are the key matches to imagine Hogan’s showroom during this Milan Fashion Week. While the dj set was playing from the roofgarden in via Savona, the pieces from the new Spring/Summer 2019 collection were presented from crystal made walls, from wavy tapestry in Venice Beach style and suspended decorations, tempting even the most traditional audience thanks to their kiddy and “lollipop” charm. The collection is an ode to the skateboard style, it is inspirational, trendy and according to me, even a little irreverent. Orange, pink and light blue are the leading colours.
Many neon-pop quotes. But the base is always the sporty-luxurious made in Italy tradition, the one we love the most. Next season’s Hogan model was very admired: an even more chunky sneaker, the Max.i.active: she’s the shoe we’ll be wearing next season. For him, instead, there is Active.1, a design that never lets us down, sporty but luxurious. And the new B-bag didn’t let us down neither and instead confirmed the taste of the brand and its evergreen elements: leather and evident double H, with logo but not too much. They never get it wrong.