LVMH takes home another winning move. After completing Tiffany’s acquisition, the luxury giant now seems to want to proceed with the Ralph Lauren brand, founded in 1967 in the United States and always a symbol of class and informal elegance.
If this agreement is concluded, it will be one of the most important acquisitions in fashion. The LVMH Group recently acquired Tiffany & Co. for $15.8 billion.
A choice that will prove successful. When the LVMH group decided to acquire Tiffany & Co., the intent was to bring a historic high jewelry brand closer to a much younger audience. LVMH, with the acquisition of Off-White and with the choice of Virgil Abloh as creative director for Louis Vuitton, has been able to operate a real revolution in the field of luxury, a totally changing concept and target audience, today represented almost exclusively by millennials and Generation Z.