Virgil Abloh chooses to multiply the opportunities to meet with its community, thanks to the Walk in The Park project. In January there will be a series of physical and virtual events dedicated to the Louis Vuitton men’s collection, of which he is artistic director.
The appointments will start from a temporary residence on Rue du Pont Neuf. The pop-up store exposed from today 8 January until 31, will offer inside a selection of sneakers and accessories that come from the SS2019 collection and the recent SS2021. But not only. Also inside you will find re-editions and new limited edition versions of iconic sneakers, jewelry, sunglasses and other collectibles.
In addition there is also a “Hall of Fame”, a temporary space that hosts the 5 editions of LV Trainer proposed for Spring Summer 2019. Here from January 8 to 15 it will also be possible to buy the latest LV Trainer Upcycling model available in 5 new colors, for a total of 95 pairs. In addition to the rainbow version of the Cuban knit sneakers and jewels, you will find 1.1 Millionaires sunglasses. A model originally designed by Nigo and Pharrel Williams in 2004 and reinterpreted from season to season.
From January 15 onwards, at the Maison Vendôme Louis Vuitton, it will be possible to experience an augmented reality experience developed for the Louis Vuitton app, which will allow you to interact with Zoooom with friends, the animated mascots imagined by Virgil Abloh for the fashion show of the Spring-Summer 2021 in Tokyo. From January 21, a new filter will be available that will allow users to try photographic content with different animations through advanced facial tracking.