Already in 2018 the well-known fashion brand gained success and appreciation for having created #JEANPOD, a series of small episodes focused on a smart speaker, a nice and amusing alternative to the traditional way of advertising that has always characterized the perfume industry. Only recently, in fact, many brands have tried to think of a less conventional approach to advertise fragrances.
Jean Paul Gaultier, is one of the most striking examples of that: the French brand has indeed chosen to unite the world of entertainment and that of campaigns.
The series, which was recently replayed with new episodes belonging to a second season, boasts the participation of important names such as Rossy de Palma and Amanda Lear and was made to advertise the brand’s most famous fragrances, Classique (for women) and Le Male (for men).
But the main protagonist is not the actual product, which appears only sporadically during each episode, as a sort of prop. The real protagonist seems to be in fact the smart speaker assistant strictly in the Jean Paul Gaultier style, with which the actresses entertain ironic and out-of-lines dialogues.
Each episode of the series takes its title from the requests made to Jeanpod, such as “Jeanpod, how do I walk like a model?” “Jeanpod, how do you travel in style? “Jeanpod, how do I make «tortilla perfecta »?” “Jeanpod, how do I speak french?”
Skilful games of product placement, comedy and modern atmosphere blend perfectly with the characteristic features of the Jean Paul Gaultier brand like sensuality and theatricality, making the miniseries an original and effective product. Moreover, all the episodes of #JEANPOD are available on a special section of the website of the brand, carefully redesigned to involve and intrigue consumers, making them a part of Jean Paul Gaultier’s world.
