It will be called “Rhode” the new highly anticipated beauty brand by Hailey Bieber. Mainly, Rhode is also Hailey’s middle name.
“Rhode has been in the works for a long time and is getting so close,” he said in a Q&A video about his youtube channels. “It will arrive in 2022, and I am very, very happy. That’s all I can say for now.”
Rhode is expected to feature various products, including skincare, make-up, hair-care, and parfum.
Hailey Bieber has revealed that she wants the brand’s products to be cheap. “I want to make products that are affordable but without sacrificing quality at all,” he said.
Considering that Hailey Bieber follows a predominantly plant-based diet and has a skincare routine that includes cruelty-free products, it’s likely that the brand is also cruelty-free and vegan.
Known for her fashionable streetwear outfits and glamorous looks, she was adored by fashion people since she began to take her first steps on catwalks of Tommy Hilfiger, Jeremy Scott, Elie Saab, and Moschino, Hailey Bieber,is the most loved by generation z. The merit of her impeccable look is also the stylist Maeve Reilly, who has openly declared how the star prefers pieces with a timeless style to trends, playing instead with combinations and colors.
Many celebrities have recently launched their beauty brands, from Ariana Grande to Harry Styles.