2 mins read

It’s a love letter to the beauty of nature, spring and sensuality the new fragrance by GucciGucci Flora Gorgeous Gardenia maintains its scent and hexagonal shape with a black ribbon wrapped around the bottle, but with a new colour: lavender. A shade of colour simple and spontaneous that symbolize vitality. The new packaging is a limited edition and the fragrance Gucci Flora Gorgeous Gardenia combines the lightness of the Gardenia’s bud with the richness of a blooming flower. It opens with a lively scent of Rose berries, mixed with the already floral heart of the fragrance. The richness of the White Gardenia’s petals is amplified by the soft intensity of the Frangipani flower and meticulously meshed with the Patchouli and the Sugar Cane.

The fragrance is wrapped in a box inspired by the famous print, Flora created by the Maison and decorated with the characteristic floral and insects motives created by Vittorio Accornero for Princess Grace of Monaco in 1966. The new 2020 campaign is shot by the French duo Pierre et Gilles in their signature style that mix photography with painting.

I’ve always wanted to collaborate with Pierre et Gilles. I love their idea of manipulating reality with their pictures, their world full of fantasy, surrealism and sacred mixed with pop. I think there is a connection between their and my work. If there is something that needs surrealism and fantasy is this fragrance, so it came naturally for me to reach out to them“, explains Alessandro Michele, Gucci’s Creative Director. 



The model Unia Pakhomova is at the centre of the scene surrounded by climbing plants and delicate roses like she was treating herself to some rest in this evocative background that looks straight out of the past. She wears a pastel colour dress, embellished with pearls and shows the fragrance on the palm of her hand. In another shot, the bottles of the Gucci Flora line are placed on an antic column. An aesthetic that looks like a fairy-tale, like the shots realized for the 2020 Pre/Fall collection. The new Gucci fragrance could be a perfect gift for Mother’s Day. Here for more ideas

Previous Story


Next Story


Latest from Beauty-eng