Furla joins TikTok. The Made in Italy bag brand is the latest name that joins a long list of brands that sponsor its product on the platform with mini video loved by Generation Z. An important moment that Furla wanted to celebrate with Elisa Maino, one of the most followed young influencers on the app (with more than 5 million followers, and she’s only 16). The launch of the account @Furla on TikTok was celebrated with a new choreography created by Elisa. Original soundtrack and fun dance moves that started a new challenge: #furladance.
The video is also a way to celebrate the restyling of the Furla Metropolis, the iconic bag that reinvents itself every season, this time in a new edition with rounded shapes and bright monochrome tones. The bag features the ABS lock, especially studied for the mini crossbody, and also for all the other versions, which are already available in every Furla store.