Due to the ongoing pandemic that involves the whole world, Nike has decided to organize a different Air Max Day than usual. Since this year the celebrations are primarily held in a virtual version, the activities of the Air Max Worldwide project will also be exclusively online.
On Friday, March 26, all Nike fans will be able to participate in a succession of events that will take place in the cities of Istanbul, Barcelona, Milan, Toronto, Los Angeles, Tokyo, Chicago, New York, Shanghai, and more. The planning of the day will include the organization of workshops, exclusive interviews, collection tours, musical performances, and the release of some products. In terms of sneakers, Nike has not yet gone too far, and to date, the only specific release is that of the Air Max 90 “Bacon”, ready to return after 17 years. We are sure, however, that the surprises will not belong in coming.
Our advice is to register for the Air Max Day Worldwide event on the Nike website and stay connected on the SNKRS application to find out all the upcoming drops.
But why this date?On March 26, 1987, the world of sneakers changed forever for those who don’t know. For the first time, Nike launched the Air Max with an innovative sole that had an inner tube. This served to cushion the impacts during the race better. But the design was so new and beautiful that it immediately became an object more for fashionistas than for runners.
The idea of placing an inner tube, only partially visible in the sole, came from an aerospace engineer, Frank Rudy. The engineer had proposed this idea to Nike in 1978, but only in 1987 was the thought put into practice. Too revolutionary to be accepted right away. Over time, and with the success of the shoe, the models followed quickly. The best-selling remains that of 1997, in the shape of a silver bullet, with the air chamber visible.To celebrate the birthday, Nike asks everyone who owns a pair every year to photograph themselves and share the shot on social media with the hashtag #airmaxday.