Amazon and Salvatore Ferragamo against online fakes. The Seattle giant and the prestigious Florentine Maison have filed two joint lawsuits in the United States (specifically in Washington) against four individuals and three legal entities. They are accused of selling counterfeit Ferragamo-branded products in the Amazon online store. They violated the law, e-tailer policies, and the intellectual property rights of the Ferragamo brand.
Amazon strictly prohibits the sale of non-original products on its platforms. In 2019 alone, it invested more than $ 500 million to protect customers and brands from fraud and abuse, including counterfeiting. The company’s control systems include constant control of sellers and the use of advanced technologies for the automatic recognition of fakes. In addition to all the cooperation programs to protect brands, such as Project Zero, Transparency, and Brand registry. Not for anything else, 99.9% of all products viewed by Amazon customers have not received a valid complaint about counterfeiting. Last June, the group also launched its “Counterfeit crimes unit”. It is a global team dedicated to prosecuting alleged perpetrators through joint work with law enforcement.
Salvatore Ferragamo has also implemented a series of anti-counterfeiting measures both online and offline over the years. Not only to protect its customers but also to preserve the value of its brand. In 2020, online monitoring activities made it possible to intercept, block and have 3 million illegal profiles removed. It stopped about 94,000 advertisements for counterfeit products from online auction sites. And again, last year, almost 240,000 counterfeit Ferragamo-branded products were seized around the world. The group also took legal action against hundreds of illegal websites. He recently got $ 2.8 million in compensation.
“The measures that we have implemented with great determination in recent years in the fight against counterfeiting have allowed us to achieve good results in protecting the brand,” said CEO Micaela Le Divelec. “Made in Italy and its quality based on values such as research, innovation, sustainability, and craftsmanship are fundamental for us. Precisely for this reason, our commitment to safeguard the brand and our community of consumers is maximum. The joint action with Amazon underlines how the company is pursuing the fight against counterfeiting with great awareness and determination “.
