campaign gucci year of the rabbit

Fashion celebrates the Year of the Rabbit. Here are the collections of the most famous brands inspired by the Chinese calendar.

5 mins read

The year of the rabbit will be celebrated in China on 22 January and, as already happened in previous years, many brands in the world of luxury and otherwise, have wisely thought not to miss the opportunity to design capsule collections of clothing or accessories specially for this zodiac sign of Chinese culture.

Among the high fashion brands that have decided to pay homage to the Chinese lunar new year with their creations, names such as Valentino stand out with the Valentino Garavani Rosso Toilelconographe capsule, Miu Miu with its Miu Miu’s Chinese New Year campaign starring the actress and brand ambassador Qiu Tian and actress and singer Amber Kuo immortalized by fashion photographer Sky and Ferragamo with the special collection for the Lunar New Year 2023 featuring red and white garments and the print of the scarlet eye of the rabbit which in Chinese Culture symbolizes clairvoyance.


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Un post condiviso da Valentino (@maisonvalentino)

maglione della collezione miumiu year of the rabbit©MIU MIU, Photography by Sky

collezione Valentino anno del coniglio

Among the most prestigious fashion projects for this anniversary, there’s that of Dior which, After celebrating the zodiac sign of the Tiger in 2022 with a limited edition of Grand Soir, this year pays homage to the sign of the rabbit, considered the luckiest sign .

In the Dior Grand Soir watch for the Year of the Rabbit, the animal is portrayed in the act of leaping within a romantic reinterpretation of the Maison’s famous Toile de Jouy motif. Graceful botanical details take shape through several layers of gold and mother-of-pearl, delicately cut and worked. The layered effect creates a sense of depth and luminosity, while the blue background aventurine transforms into a magical starry sky. The dial is framed by a bezel set with sparkling diamonds. This ultra-luxurious Dior creation is available in a numbered edition of just 88 pieces, a number also considered a symbol of good luck.

Marni has also unveiled its “Year of the Rabbit” Collection, made up of a series of prêt-à-porter clothes and accessories for both men and women designed by Francesco Risso, creative director of the Italian luxury fashion house, in collaboration with the artist Flaminia Veronesi.

Icons inspired by the Lunar New Year, graphics of bunnies, hearts and multicolor compositions decorate women’s T-shirts, hoodies, crewneck sweaters and vests, complemented by shoes with furry uppers and necklaces with bunny charms. As for men’s items, Marni has reproduced Veronesi’s fluffy rabbit artwork on mohair knitted cardigans and sweaters, sweatshirts and t-shirts.

campaign marni year of the rabbit

Last to mention but definitely not least is Gucci, which celebrates the lunar new year in a big way, with a colourful campaign set in a flowery meadow. The collection, made up of a large number of items, is worn by a group of friends who come across a pack of rabbits. Playful moments alternate with more romantic moments in a dreamlike setting, while the soft light of dawn heralds the arrival of the new year.

The unmistakable “year of the Rabbit” collection of the Maison includes flashy and festive prêt-à-porter garments, bags, shoes, accessories, jewels and watches. Playful and elegant variations of the rabbit design – representing intelligence, health and longevity – applied to the various products. Womenswear includes woven sweaters, silk blouses and skirts printed with geometric motifs in contrasting hues.

Highlights from the menswear collection include tracksuits and vests with bold hand-drawn rabbit graphics, a tile-like patterned cardigan with gold buttons, a trench coat with bold yellow and black block patterns, and a short-sleeved shirt with a camp collar with an all-over floral print.

campaign Gucci anno del coniglio

While waiting for the celebrations of this lunar year, we can therefore enjoy the creative and (to be realistic) commercial initiatives with which the big brands are paying homage to Chinese culture.

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