Last week we had mentioned to you how, by the time of the coronavirus, fashion houses have to work out how to show us their collections. For example, Zara has decided to publish do-it-yourself shots of the models on the online site for the SS20 season (find out more here), but it is not the only brand. Jacquemus has thought of a solution as efficient as it is ingenious to carry out the activities planned for its brand. In fact, the French designer had the brilliant idea of creating a photo shoot via FaceTime. The protagonist of this revolutionary advertising campaign is Bella Hadid, who in her home in California posed for the photographer Pier-Ange Carlotti through a video call made with the application developed by Apple. Despite the absence of a team of make-up artists, the supermodel appeared as magnificent as ever, wearing some clothes and accessories from the spring / summer 2020 collection, including the Le Grand Chiquito it-bag.
For the uninitiated, the beloved Chiquito are also in the bijoux version presented for the first time in the F / W 2020/2021 fashion show.
Waiting to be able to return to the old daily life, for the moment FaceTime and do-it-yourself shots, are the new choices in which to give vent to creativity and experiment with new formats.