Singer, producer, actress and now, brand ambassador of Zalando: Emma Marrone. Thanks to her talent and popularity the popular marketplace chose her to represent the brand in Italy. A perfect choice, since Emma shares with Zalando the values of inclusivity and accepting yourself for who you are, which for young women is a great inspiration figure. In occasion of the announcement, Zalando shared a special video in which Emma shares her daily routine, from relaxing moments at home, to studio sessions and walking around her city, Rome.
“I think fashion it’s a form of art. An outfit can help in telling your story, both in your daily life and on stage, what’s important for me is that what I wear represent me,” says Emma. An approach to fashion without prejudices that brought the artist to experiment with different styles and understand what she’s most comfortable with. “I love shopping online, I know my size and I know what I want. It’s important to buy what will highlight your best traits and what makes us feel beautiful”.
During a period in which the fashion industry is going under some changes, and old priorities are not important anymore, Zalando wants to promote a “democratic” approach. Their philosophy reflects the needs of the consumers.